For First Listen, our approach centred on creating a content-first experience where sound and storytelling led every creative decision. We designed a format that felt intimate yet culturally relevant — allowing artists, collaborators and audiences to engage with music in a focused, authentic way inside the Marshall Studio.

Rather than traditional brand placement, Marshall’s presence was embedded through atmosphere, production design and creative direction, ensuring the partnership felt organic to the culture it supported. From concept through to execution, each touchpoint was shaped to elevate emerging voices while reinforcing a shared vision between Marshall and New Wave around future-facing music discovery.