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OUR WORLD CUP

Partners
Take More Photos
Outernet
Expertise
Creative, Brand Partnerships

about project

Global entertainment company Outernet — known for their immersive, technology-driven experiences — briefed us on an opportunity to create innovative content around the Qatar World Cup.

With the recent opening of Outernet London coinciding with one of the world's biggest sporting events, we saw a unique chance to engage audiences city-wide and leave a lasting cultural impact.

Project Overview

OUR
APPROACH

For this project we felt that it was important to highlight key aspects that we thought embodied the spirit of The World Cup but in an aesthetically pleasing way. TW + Take More Photos wanted to highlight the cultural exchange that happens during the competition, as The World Cup provides an incredible platform to showcase the unique cultural heritage of all the countries involved, and we wanted to mirror that for the city of London. Highlighting the human stories around the competition, behind every team and every match we captured powerful narratives, profiling fans who embody the spirit of the World Cup and let their journeys inspire and resonate with viewers.

2M+

Visitors

1.6M+

Impressions

100+

Launch event attendees

60+

Organic social posts

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