MARSHALL
FIRST LISTEN
About the project
TW collaborated with Marshall and New Wave to create First Listen — an intimate music-led content series designed to bring audiences closer to sound, culture and emerging creative voices. The project focused on building a space in the Marshall Studio where music discovery felt intentional, immersive and community-driven.
Project Overview
Our Approach
For First Listen, our approach centred on creating a content-first experience where sound and storytelling led every creative decision. We designed a format that felt intimate yet culturally relevant — allowing artists, collaborators and audiences to engage with music in a focused, authentic way inside the Marshall Studio.
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