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Partners

AlphaTheta, CULTUR FM

Expertise

Brand Partnerships

SOUND OF CULTUR
PARIS TAKEOVER

Sound of Cultur — hero image

About the project

As part of the continued partnership between AlphaTheta and CULTUR FM, we produced "Sound of CULTUR" — a Paris takeover series featuring three CULTUR FM episodes spotlighting Paris-based DJs: Dre Tala, Titai, and DJ N.A.S.

Sound of Cultur — campaign image

Project Overview

Our Approach

What better way to mark CULTUR FM's arrival in Paris than to do a takeover with the biggest DJ brand in the world. For this project we structured the partnership around two principles: involving the CULTUR FM community and platforming Paris-based DJs to showcase their craft.

0M+

Views Within a Month

0%

Follower Increase — Dre Tala

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Follower Increase — DJ N.A.S

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Follower Increase — Titai

Scale the Impact.
Sustain the WRLD.

[next project] HEAR THE STORY
[let's make noise]

YOUR VISION, OUR STRATEGY — TOGETHER
WE'LL BUILD SOMETHING WORTH TALKING ABOUT.
DROP US A LINE AND WE'LL TURN IT INTO A
CULTURAL FORCE.